Meet Your Financial Partners
Real entrepreneurs who've walked the path and now help others build sustainable businesses through smart budgeting strategies
The People Behind ShineUp Bright
We're not just consultants — we're entrepreneurs who understand the daily challenges of managing business finances in competitive markets.
Marcus Chen
Lead Financial Strategist
Started three businesses before turning 30, including a tech startup that bootstrapped to seven figures. Marcus specializes in cash flow optimization and has helped over 200 Korean entrepreneurs streamline their budgeting processes. He speaks both Korean and English fluently, making complex financial concepts accessible to local business owners.
David Park
Small Business Advisor
Former investment banker who left Wall Street to help small businesses thrive. David brings 12 years of corporate finance experience to entrepreneurs who need practical budgeting solutions. His approach focuses on realistic planning rather than theoretical models, helping clients build financial systems that actually work in day-to-day operations.
What We Actually Do
Beyond the typical consulting buzzwords, we focus on practical solutions that work for real businesses. Our team combines hands-on entrepreneurial experience with formal financial training to deliver budgeting strategies that entrepreneurs can actually implement.
Cash Flow Planning
Build realistic forecasts that account for seasonal variations and unexpected expenses.
Expense Optimization
Identify cost-cutting opportunities without compromising business growth potential.
Growth Budgeting
Create financial frameworks that support sustainable business expansion.
Risk Management
Develop contingency plans and emergency fund strategies for business continuity.
How We Work Together
Our process isn't just about creating budgets — it's about building financial confidence and sustainable business practices that evolve with your company.
Understanding Your Business
We start by analyzing your current financial situation, business model, and specific challenges. No generic templates here.
Custom Strategy Development
Based on your unique situation, we create tailored budgeting systems that align with your business goals and operational realities.
Implementation Support
We help you put the systems into practice, providing hands-on guidance during the transition period until everything runs smoothly.
Ongoing Partnership
Regular check-ins and adjustments ensure your budgeting strategies continue working as your business grows and market conditions change.